PROJECT PRESSOWAY
A promotional video series for Café Pressoway at Lake Cospuden in Leipzig
A deliciously staged short video that visually showcases the enjoyment, personality and special atmosphere of the café.
Project goals & client
Café Pressoway commissioned us to create a promotional video that impressively portrays the atmosphere, ambience, and culinary offerings of the lakeside region—especially for social media and website presence.
IMPLEMENTATION & APPROACH
Conception & theme planning
I have developed a thematically differentiated video series: “Adventure & Action,” “Culinary,” and “Nature & Excursions” – adapted to the target audience and usage primarily on Instagram and YouTube.
Filming on location
Over four months – from June to September 2024 – I captured scenes around the lake: water sports, cycling tours, café moments and natural panoramas.
Visual storytelling
Each video tells a short story – from an active, sporty experience to a relaxed, enjoyable experience – carefully edited, with music, and suitable for both portrait and landscape formats on social media.
RESULT & ADDED VALUE
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The three-part series impressively showcases the diversity of the region: outdoor fun, local cuisine and natural idyll.
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It is ideal for online advertising, strengthens regional branding and attracts more visitors to the café and Lake Cospuden.
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Through suitable formats for Instagram and YouTube, reach and engagement were significantly increased – with direct benefits for Café Pressoway.
CONTACT
I will get back to you soon.
Oliver Lange
Carpzovstraße 17
04317 Leipzig
Germany
mail@goldenerschnitt.media
+49 151 64 65 11 78